Red’s Best: Honoring the Ocean, Empowering Local Fishermen
A Mission Rooted in Coastal Communities
Red’s Best isn’t just a seafood supplier, it’s a movement to reconnect people with the source of their food and the hardworking individuals behind every catch. Founded by Jared Auerbach in Boston, Red’s Best partners directly with small-boat, independent fishermen throughout the Northeast. Their goal? To support traditional fishing communities, promote sustainable harvesting, and ensure full traceability from dock to plate.
Partner Spotlight: Technology of Traceability
Located in Boston’s historic Fish Pier, the Reds Best team uses innovative traceability technology, which allows consumers to scan a QR code and see exactly who caught their fish, where, and how. More than just logistics, it’s a way to tell the story of each catch, and celebrate the people who make it possible. See the below link to get an in depth look at the unique tactics Reds Best practices to be a leader sustainable fishing.
What Sets Red’s Best Apart
Red’s Best is committed to transparency, quality, and environmental stewardship. By focusing on underutilized species and working closely with small-scale harvesters, they reduce pressure on overfished stocks while bringing fresh, responsibly caught seafood to market. Their supply chain is intentionally short fish are often landed, processed, and shipped within 24 hours delivering peak freshness and flavor.
Whether it’s hook-and-line cod, dayboat scallops, or hand-harvested shellfish, every product is handled with care and respect for the marine ecosystem. Red’s Best also partners with NOAA and local fisheries councils to ensure compliance with quotas, seasons, and best practices in marine conservation.
Meet the Founder
Jared Auerbach started Red’s Best in 2008 with a simple but powerful vision: to make it easier for small-scale fishermen to earn a fair price while keeping the seafood industry resilient and community-driven. A former deckhand himself, Jared understands the challenges facing coastal economies and has built a supply model that honors tradition while embracing technology and innovation.
By choosing Red’s Best, you’re not just getting top-quality seafood, you’re helping preserve the cultural and ecological heritage of America’s working waterfronts.
